B.Des in Communication Design
Embark on an enriching journey of creativity and innovation with the Bachelor of Designing in Visual Communication Design Program, also known as B.Design or B.Des in Visual Communication Design, offered at the prestigious Indus School of Design, recognized as the Best University in Ahmedabad for design education. Our comprehensive curriculum is meticulously crafted to equip students with a diverse skill set rooted in design fundamentals, while emphasizing inclusivity, sustainability, and technological innovation. Through a dynamic array of courses covering typography, branding, UX/UI, social responsibility, illustration, digital design, and game design, students delve into the multifaceted world of visual communication. Our program fosters a deep understanding of contemporary global challenges, enabling students to address issues spanning environmental, economic, and socio-cultural domains with empathy and creativity. With industry workshops, master classes, and
end-semester projects, students are primed to excel in research, creativity, and execution, positioning them as future leaders in the field of visual communication design. Join us and unleash your potential to make a meaningful impact on the world through the power of design.
Key Learning Areas
1. Graphic Design: Learn how to create compelling visual identities, logos, and marketing collateral.
2. Typography: Understand the subtleties of typefaces and how they contribute to effective communication.
3. Digital Media: Learn about web, user interface, and user experience (UX) design.
4. Animation: Explore the intriguing realm of animation, including 2D and 3D animation methods, motion graphics, and movement-based storytelling.
5. Photography and Videography: Improve your talents in visual storytelling through the lens, from composition to editing.
6. Brand Communication: Learn how to create and maintain brand consistency across multiple media.
7. Interactive Design: Explore the field of interactive and experience design for developing technologies.
8. Illustration: Build a solid foundation in illustration, improving your ability to graphically communicate ideas in a variety of circumstances.
9. Motion Graphics: Using graphic design and animation, you may produce dynamic visual material for video, cinema, and multimedia platforms.
10. Design Thinking: Develop a problem-solving mind-set by utilizing design thinking approaches and applying creative solutions to real-world problems.
Course Structure
- Divergent thinking and innovative approach that will lead them to find excellent opportunities.
- Ability to understand and create aesthetics along with usability requirements.
- To introduce & improve digital skills for the rapidly technological advancing world.
- Communication is about conveying & selling your idea, hence an in-depth understanding of marketing and how it works in the real world: Product, Price, Promotion, Place, People, Packaging, and Process.
- Enhance the ability to understand customer psychology through detailed research and design exploration.
Subjects of the Curriculum
In order to convey a message, research and understanding of our roots is an important factor of communication. Craft Study Documentation and Relative Study Program (RSP) will be an unforgettable experience for their artistic and cultural development, as they will represent these crafts in a contemporary light through advanced media.
- Basics of Graphic Design (Art and Illustration, Visual Identity, Marketing & Advertising, Branding, Packaging, Print, Publication, Animation)
- Graphic Software Study (Adobe Suite, AutoCAD, Autodesk, Maya, etc.)
- Semiotics & Typography (Letterforms, Signage, Infographics)
- Creative Writing
- Content Creation
- Design Thinking and Research Methodology
- Photography & Videography
- Storyboarding & Cinematography
- Animation (Types, motion graphics, character design, etc.)
- Visual Merchandising
- Colour Psychology
- Trend Research & Forecasting
- Techniques of Presentation
- Craft Documentation
- Related Study Program
- Portfolio Development
Career Paths
- Graphic Design
- Logo Design
- Type Design
- Branding
- Motion Graphics & Animation
- Film & Cinematography
- Photography
- Data Visualization
- Print Media
- Editorial Design
- Concept Creation
- Creative & Content Writing
- Advertising & Copywriting
- Professional Forecaster
- Freelancer
